Except for the smallest of websites, say under 10 pages, a site search tool will really help you understand what information your visitors are searching for. Link >>
Duct Tape Marketing has a couple of posts around having a search tool on your site.
This is yet another area where the marketing and usability worlds collide. As I posted in the comments on DuctTapeMarketing:
While adding an on-site search engine would seem to be a no-brainer, it can actually cause the users of your site to fail more often than if you *didn’t* have one.
Strange, I know, but Search is a site feature that looks simple on the surface, but grows in complexity as you begin to peel the layers off.
Before implementing on on-site search engine, I’d suggest perusing the search-related articles by User Interface Engineering:
http://www.uie.com/browse/search/The research available around the use of search has convinced me that for some small business sites it’s more trouble than it’s worth.
The main reason I have a search tool here on Boyink.com is for my own benefit. I often remember blogging about something I want to revisit or send to a client so use the search to find that archived post.
And here’s a small “meant in a good-natured way” chuckle—try to find a site search on the article I linked to at DuctTapeMarketing.com.
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