Three Important Benefits of Personas

“Personas are model users that the team creates to help understand the goals, motivations, and behaviors of the people who will use the interface. The persona represents behavior patterns, helping the designer understand the flow of the user’s day and how the interface will fit into it.“  Full Post >>

Not sure if the use of personas is getting more popular or it’s just something new to write about/blog about/sell seminar tickets to talk about, but here’s more on personas from User Interface Engineering.

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