Web Development on a Stick
So What?
“Great web content is active. It lets you buy, subscribe, donate, apply, submit, contact, discuss, get help or support, or to get involved. Every time you write a piece of web content you should also write at least one call to action at the end of that content.“ Link >>
So what?
So I came to this website and read about your product. You’ve given me a product description, features and benefits, and product photos, yet after reading it I still have to ask….
So what?
What do I do now? Do I have to contact you for more information, or schedule a sales demonstration? Do you have any on-line demos? Are any other people like me using your product? Can I talk to them?
So what?
Well, I guess if you aren’t that excited about what you sell, maybe I shouldn’t be either. I wonder who else sells what I need?
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May 17, 2005
Was this post written for me and my recent dilemma? I’ll have to blog it. ;)
May 17, 2005
Actually, no! I was recently involved in reviewing a client site that had undergone a Phase one redesign, and was noting that while we had improved the look and feel and navigation/structure, the pages lacked any call to action of any kind. McGoverns article reminded me….but now that you say that I do remember reading your post as well.
May 18, 2005
By the way - I had to eat some of the dogfood on this issue as well in the past couple weeks. Adding the newsletter subscription was one “call to action” element, and I just (finally) started categorizing posts so that I could link to “Related Entries” on the Comment/Full Entry/Permalink views.