Ice Cream Trucks

‘Tis the season, and again today - even though it was only in the mid 60’s the ice cream trucks came down our street again today.

As we watched the neighbor kids run out to buy something, and turned down (yet again) similar requests from our own kids, my wife and I had an interesting conversation around ice cream trucks.

I’m ambivalent about them. 

On the one hand, I like the idea of them.  Take a sweltering, humid August summer day.  Like over 90 degrees with over 90% humidity.  Heat waves are shimmering off the pavement.  Any activity outside earns you drops of sweat falling off the end of your nose.  You’re only able to stand the heat because you’ve been running in screeching circles through the lawn sprinklers.  And just when you think you can’t stand it anymore, the far-off twinkling of the ice cream truck’s sound reaches your ears.  You dash inside to root around in the change jar for all the quarters, your fingers going into a frenzy as the sound gets louder and louder.  Finally you just grab a big handful of change and head back outside to wait by the curb.  The truck - a real, square back, step-side, right-hand drive-it-while-you-stand-up-next-to-the-open-door white truck stops at your feet.  From the menu pasted on the outside of the truck you choose your favorite and count out your coins.  The clean, dressed-in-whites driver hands your treat to you from the deepest recess of the freezer, its wrapper still coated in thick frost.  A little frozen slice of Heaven on a stick!

That’s my romantic, kid-centric, Ray Bradbury/Norman Rockwell vision of the ice cream truck.  I’d really like to hold on it, but unfortunately reality just keeps driving down the street every day.

The reality, for me anyway, is that the ice cream truck is an annoyance that I just wish would go away.  For several reasons.

First - the music.  Gone is music that is pleasant, or “twinkles” just enough to let you know what’s coming.  In it’s place is a repetitive boom-chuckaluck tune with sound effects interspersed that just isn’t fun to hear.  And I wonder - don’t any of the people setting up the sound systems on these trucks think of doing something more than a $20 bull-horn?  Maybe if the music wasn’t so distorted I’d have a better reaction to it…

Second - they aren’t even true ice cream trucks anymore.  Now they are nothing more than a rusty conversion van with some stickers slapped on the outside, a window removed, and a 12V cooler installed.

Third - the people I’ve seen driving these things....well let’s just say I wouldn’t be in a hurry to buy anything from them, period.

Fourth - the prices.  Probably they’ve always been high - but when you could hop on your bike and ride 5 minutes to the closest gas station and get roughly the same treat for 1/2 the price…

Fifth - Yea, me.  I’m older, I’m the parent, I’m the one that has to evaluate whether it’s really safe for my kids to buy this stuff.  And I’m the one that has to pay for it.  And I don’t enjoy having to be the bad guy and say no all the time (and it’d be a whole lot easier if all the parents here on 1st Avenue banded together in solidarity - it’d save us from the “but the other kids got some” speeches...)

I did some nosing around on the State of Michigan website today, and as I suspected here in Michigan you don’t need any sort of license or permit to start up an ice cream truck business - no wonder they’ve become such a seedy-looking affair.

...and I can feel I’m coming to the end of this post and I’m lacking a cohesive point to make.  I’m going to blame it on re-reading my entire Ray Bradbury collection in the same year that I’m turning 40—and being frustrated that the current state of the ice cream truck makes me more acutely feel my age, and mourn the loss of the idyllic world depicted in Ray’s Dandelion Wine

Even though that was years before I was born....

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Comments

1
salguod
June 06, 2007

We had our kids convinced for years that it was the music truck.  They thought it was cool without the running around begging for money for pricey frozen treats.

Those days are long gone now ...

2

March 10, 2008

I’m a former ice cream truck driver. I loved the job. I also loved the look on the young childrens faces when the ice cream lady came around.  My husband and I sold for years, mostly in the rural area of Oakland county. We made a great living doing it.
We had children and they were the most popular kids on the block. LOL.
I’m not a shady character nor is my husband. But I do know what you mean by those comments. Some of the major cities do require a permit to sell in their city but most towns do not.
We both have “real jobs” now. One of working for a local school district and the other working for a Township., but we still dream of owning a ice cream truck or two again. We are looking around for a couple of trucks to do on weekends.
I dont know if those days are long gone or not. But it sure would beef up our retirement fund. Even though, there are quite a few parlors around such as coldstone, dairy queen etc....... the money is still out there and the parents of today are too tired or busy to gather up the kids and run up to the local parlor.

3

April 10, 2008

correction, I am from Michigan and you do have to pay to open the business. you have to have contracts with each city that you run your truck in. However, the drivers of these trucks can be almost anyone. What’s worst is the trucks condition, they can run on bald tires, gas fumes, doors that dont stay shut, and can be a hazard to everyone because no one checks them out and the owners of these companies only care about one thing. MAKE US MONEY. they do not care about safey of the children or their drivers. as long as you MAKE US MONEY. How sad. In my opinion we should all go back to the push carts. they were safer.

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