Many corporate Web sites are designed or redesigned before the owning organization has signed off on a corporate Web strategy, which should act as the governing document for all Web initiatives. If Web development isn’t driven by an alignment of sustainable technology, user-driven content and business-driven goals, the corporate Web presence will either fail to meet your business goals, be troubled by expensive technology challenges or simply alienate your core users. That’s losability, not usability. Link >>

Digital Web magazine checks in with a primer on developing a web strategy that keeps users, technology, and business strategy in alignment. 

A successful web site is like a good conversation - both parties involved talk some, and listen some, learn from each other but also get to achieve their own goals—solving a problem or selling a product.  A web strategy is important because it helps a business understand what this conversation should look like, what questions they’ll have to answer, and at what points in the conversation is selling appropriate.

A good web strategy is also forward-looking.  Many businesses make the mistake of viewing a web site launch or redesign as a project, rather than a program.

A project is temporary, something with a start and finish, on a list that once checked off, is quickly forgotten and neglected.

A program is ongoing, in flux, changing to meet new business goals, adapting to new business models and introducing itself to new audiences.

Make sure your presence on the web is a program, and not a project.

Sound overwhelming?  Get Boyinked!

I specialize in helping business - from small to international - develop their internet strategy.  Please Contact Me today.