This whole MySpace phenomenon continues to amaze me - but the notion of a circle of “friends” around businesses like coffee shops and bowling alleys does start to make sense.

Just as an experiment (and no doubt about it - a small measure of “brand protection) I created a MySpace page a few weeks back.  So far, I still have no friends...;(, but did get a few interesting invites from people with names along the likes of “Lola”.