Here’s an interesting article on Business blogging on the Gaurdian.  Most of the examples are common knowledge among “web-heads”, but if you’re a business owner and new to blogging read them reconsider how you commnunicate with your audience/customers/market.  Just like the Cluetrain Manifesto remarked seven (!) years ago now:

Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.

Get hyperlinked—your customers are.

Oh - and a note to the Guardian: Reviews of weblog software from 2003?  C’mon.