Web Development on a Stick
23
Jul
2007
Client Seeing 20X Traffic Increase
Just a quick client sucess story to post today. A little over a year ago Boyink Interactive launched a new ExpressionEngine site for The Villa Passalacqua, replacing a Flash-based site. I just got an update from the owner of the Villa, and his traffic has increased from 35 average visitors per day to 700.
For anyone considering implementing a site fully in Flash I’d just have to ask if it’s worth missing out on that much traffic.
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July 23, 2007
Amen and out
Despite the increasing accessibility of Flash (meaning the tool itself), a lot of Flash sites would be better of being made with well-coded HTML and CSS.
July 23, 2007
Mike - I agree with your opinion on Flash sites, but I wonder if you’d be willing to share some specific points of why you think the html site is performing better than the Flash site. I would have some ideas of my own just in general, but it would be nice to know if there is anything specific you’d like to point out.
July 23, 2007
Hi Frank - I don’t have more specifics than what the client sent, but I I think it’s simply because the HTML site has a bigger footprint in the search engines. The content has a lot of good fodder in town names, historical names, etc.
July 23, 2007
That’s great Mike! I always ask my Flash loving graphic design friends this very same question when they talk about designing a site in nothing but flash.