Web Development on a Stick
businesslife: Letting Go of Your Brand…
And it dawned on me last week that maybe next time we, too, create a contest for our customers to create our website or what they see our website should reflect. Link >>
Here’s a post that echoes some thoughts I’ve been having lately. I’m actually scheduling myself and Boyink.com as a client after my current projects are complete so have been kicking around ideas for the next version of the site and my related marketing materials.
I know I want my site and brand to be more fun, fresh, have more “bounce”—essentially have more “Boyink”...but I’ve been getting stuck on what exactly that translates to in a design.
So let me throw this out there for any past/current customers or readers of this blog—what’s the Boyink Interactive brand to you, and how should the site change to reflect that brand?
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July 10, 2006
I think you are already on track with ‘get Boyinked’ and the pogo stick.
Could you build a web 2.0 style logo that incorporates a pogo stick? Just an idea.
One thing to consider is your location...should that be part of the brand or message of the website? Do your clients look for a local company?
July 10, 2006
I gotta say...the pogo stick (which is on the back of my business cards) always gets a reaction/comment, and I was already thinking about incorporating it into a logo and possibly some other illustrations on the site.
It’s just hard to know when to quit with that...
At the moment location is sometimes important - but only as it relates to relationships. In otherwords, I don’t get work because I live in Holland...I get work because I know someone because of living in Holland.
That factor is growing less important as more work comes in through the pMachine Pro Network - for those leads location is a non-issue.