So, what will a blog do for your business?  In most cases, little to nothing. Link >>

Duct Tape Marketing asks and answers a good question, and the answer is not much, unless you commit to it as a long-term part of your marketing plan and update it frequently.  Blogs are not a marketing quick-fix.

Tim Bednar links us up to a Corporate Blogging Survey that further explains the benefits of business blogging:

• Personal connection to customers
• Building trust
• Collecting feedback

Ultimately, the Backbone Media authors conclude

“...a company’s blogging strategy will produce the strongest community goodwill, and that goodwill brings the most marketing and sales returns.”

Powerful stuff.

So powerful, in fact that Technorati (which tracks blogs) states in a recent post:

• The blogosphere continues to double about every 5.5 months
• A new blog is created about every second, there are over 80,000 created daily

You can start to see why I’m sold on the use of blogs for business websites....