More design help as a result of the eyetracking studies mentioned here earlier.  This report used eyetracking to analyze eCommerce pages, and as a result has some tips and recommendations that include:

- Most Web pages are scanned, not read.
- Images trump left-to-right reading.
- Keep important images on the left.
- The upper-left corner is always seen.
- Captions are high-readership.
- Hyperlinks capture attention, for good or ill.
- Lose the navigation on landing pages.

The biggest surprise for me was that images have such a strong pull that they can prevent people from reading the text.  This seems to refute the notion of “banner blindness”, but I suspect that the placement of the image on a page would affect the outcome greatly.