A while back I started using Twitter, mostly because I didn’t “get it” and wanted to figure out if it had any business benefits.

I found one - search engine placement. After only a few short weeks of use my Twitter page is showing up at #3 in Google results for a search on “Boyink”.

Lesson learned - use Twitter, with a link to your business site from your Twitter profile, to boost or protect your site’s position in search results.