PhRMA Japan is the Japanese branch of the Pharmaceutical Research and Manufacturers of America.
The previous PhRMA website was fine visually, but was out of date due to the technical expertise required to maintain the content.
The redevelopment project involved re-coding the site to display more consistently across browsers load faster, and adapt itself to different size monitors. ExpressionEngine was then plugged in for content management. And no (since I know you’re thinking it) I don’t speak or write a lick of Japanese! The site was built out in English first, then once everything was functionion the Japanese content was loaded.
"We are very pleased with the reconstruction of our website by Boyink. The challenge of developing a site completely in a foreign language (Japanese) was no problem for Boyink, and the result is a site that is much simpler to navigate and easier for us to manage. Boyink's responsiveness across 14 international time zones was better than we often find locally. We can recommend Boyink to anyone, and we already have."
Ira Wolf
PhRMA Japan Representative